Join us as we discuss how content marketing and a refined content strategy is not just preferred, but essential in having "Next Level Commitment" to the credit union principles.
Many financial institutions are still not truly caring through content marketing, worrying instead about vanity metrics like follower count or webpage views, and "giving back," instead of investing in their communities. They focus on the quantity of content and not on how the content actually benefits members.
Walk away knowing:
Meet Your SpeakerFrank Kerner, Content & Digital Strategist, Pelican State CU
Frank got his start in digital marketing by running and subsequently selling, a blog-turned-website called Geek Preview. He has been featured in Inc Magazine, Facebook Boost Your Business and The Financial Brand. As the Content and Digital Strategist, he oversees all digital, social and content marketing for Pelican State Credit Union, the largest state-chartered credit union in the state of Louisiana. Frank has a B.S in Marketing from the University of New Orleans.
This session is Council member-only. Only register if you are a current CUNA Councils member.