Join us as we discuss how content marketing and a refined content strategy is not just preferred, but essential in having "Next Level Commitment" to the credit union principles.

Many financial institutions are still not truly caring through content marketing, worrying instead about vanity metrics like follower count or webpage views, and "giving back," instead of investing in their communities. They focus on the quantity of content and not on how the content actually benefits members.

Walk away knowing:

• The basics of content marketing
• How content marketing proves the Credit Union Difference
• How your CU can use content marketing for good
• Tactics, discovering your voice and what NOT to do

Meet Your Speaker

Frank Kerner, Content & Digital Strategist, Pelican State CU

Frank got his start in digital marketing by running and subsequently selling, a blog-turned-website called Geek Preview. He has been featured in Inc Magazine, Facebook Boost Your Business and The Financial Brand. As the Content and Digital Strategist, he oversees all digital, social and content marketing for Pelican State Credit Union, the largest state-chartered credit union in the state of Louisiana. Frank has a B.S in Marketing from the University of New Orleans.

This session is Council member-only.  Only register if you are a current CUNA Councils member.