Consumers Are Weird:
How Irrational Behavior Impacts Your Membership Growth

Join us for a reprise of this popular 2018 Marketing & Business Development Conference breakout session. 

People are not logical. So why does your credit union build product positioning, marketing, and business development conversations around logic?

Fortunately, these irrational behaviors are very predictable when you know what to look for. Melina shares relatable examples using concepts from Behavioral Economics, including: loss aversion, anchoring & adjustment, availability and relativity. And, provides simple tips anyone can start applying right away to have immediate impact on getting members to come on board at their credit union.

Meet Your Speaker:

Melina Palmer - Founder of Defying Gravity and author of The Brainy Business podcast

Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? Melina has dedicated her career to seeking answers to these questions. She graduated the University of Washington’s Global Honors Program with a degree in business, having her thesis presented at the Association of Consumer Research Symposium in Hyderabad, India. She pursued a Masters in Behavioral Economics from The Chicago School of Professional Psychology conducting a research project on improving savings behaviors using simple nudges. A Filene i3 alumna, Melina works with companies and entrepreneurs to understand the small changes that can make a big difference in product programs, pricing, change initiatives, branding, internal communication, and marketing messages “brain friendly” to increase engagement and ROI. 

This session is Council-member only.  Only register if you are a current CUNA Council member. 
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