Driving Member Engagement and Experience Using Data

Thursday, October 26 at 1 pm CT


Data is the new oil and credit unions are sitting on a very rich digital repository of footprints that our members are leaving behind every time they engage with us.

Join us in starting to build a foundational platform to organize rich data to accelerate member engagement and their experience across all touch points, with a special focus on marketing.  Begin your data journey by hearing about successes and failures along with how to improve your overall value delivery.


Plan to learn:

  •     How to get started
  •     What to look for along the data analytics journey
  •     How to measure the value of analytics driven adoption



Naveen JainMeet Your Speaker:
 
Naveen Jain - VP Data Analytics - First Tech Fed Credit Union

Naveen is a visionary and change agent with deep technology and execution expertise in building big data and advanced analytical strategies from ground-up and driving customer centric, insight-based cultural change. In addition to his work at First Tech Fed, he hosts a community (http://culytics.com) around data/analytics and the largest Credit Union Analytics Summit in the nation.
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