CUNA Awareness Update

It's Time to Open Consumers' Eyes to a Credit Union! Learn more about the industry-changing campaign that assists all credit unions in their work to:

  • Reduce the impact of consumer belief in myths such as “I can't join” or “it's only local” that keep affecting the credit union movement
  • Put credit unions at the forefront when considering financial services and products
  • Create opportunities to grow credit union membership
Susan Toalson from CUNA will walk you through the campaign and how the launch is rolling out, answer your questions, and help set your credit union on a path Open Your Eyes success.

Meet Your Speaker: 

Susan Toalson, VP of Credit Union Outreach

Susan works to support the Creating Awareness Initiative. Most recently, she was Engagement Consultant for CUNA representing the Southeast US. Prior to joining CUNA, Susan was Chief Marketing Officer and Vice President of Business Development for the University of Illinois Community Credit Union where she led the only renaming and major rebranding in the organization's history. She earned her CUDE designation from the National Credit Union Foundation in 2018 and holds a BS in Organizational Leadership from Greenville College.


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