CUNA Awareness Program Update: Getting Involved

We have much to share with members of the CUNA Council as we move toward the 2019 national launch of the creating awareness program. Designed to increase consumer consideration of our industry for financial service, we’ll cover program developments that include success metrics, plans for creative assets at the national and local level, and a fresh look at the message guide. And as always, we’ll save time for your questions.

Highlights of the presentation will include:

  • Benefits of using the creating awareness message guide
  • Briefing on current plans and timing for creative assets
  • Measuring success of the program
  • Linking the national category-level effort with local engagement in the program

Meet Your Speakers:

Douglas Kiker -  CUNA Chief Strategic Communications Officer
Zan McKelway - CUNA Deputy Chief Strategic Communications Officer

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