Ad Strategies for the Connected Over-the-Top (OTT) Consumer

OTT-what?   

Definition:
Over the top (OTT) is a term used to refer to content providers that distribute streaming media as a standalone product directly to viewers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content.

If you're not familiar with this new way to reach your audience, tune in to learn all about this trending marketing channel.

With Netflix, Hulu, Amazon, the Spectrum TV app and more, consumers have a variety of choices on what, how, and where they watch OTT apps and streaming video services. Video consumption across desktops, phones, tablets, and connected TVs means viewers can be engaged at any point in the day. Your advertising needs to follow these viewers. Learn how to develop strategies that take advantage of innovations and advanced technology platforms to reach viewers on their devices anytime, anywhere.

At the end of the session, you'll be able to:
  • Understand how over-the-top (OTT) has revolutionized the video landscape
  • Create effective marketing strategies using OTT
  • Develop an OTT marketing plan to reach the right audience

Meet Your Speaker

Ryan Kuhl, Manager Advanced Advertising, Spectrum Reach


Ryan leads strategy efforts for their Advanced Advertising initiatives across most of Wisconsin. Having spent the past 17 years in marketing, sales, and the digital media landscape, Ryan has experienced the convergence of traditional and digital advertising outlets. He has made it his mission to help educate businesses about the ever-evolving multi-screen landscape.




This session is Council member-only.  Only register if you are a current CUNA Councils member.  
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