Join us for this great, interactive tag-team session with two experts in Digital Marketing.
Part 1: Get an overview of the most prominent, effective and measurable digital marketing options out there today. We’ll tackle the tough questions like: Is Paid Search and Display right for you? What is an effective budget? Where do I start?
Part 2: Great data is hard to argue with and ROI-based reporting can help your team win more budget for its initiatives. We’ll walk through a Google Analytics account audit and learn how to identify and apply economic values to your CU’s most important goals.
We’ll cover the basics of digital media buying, data measurement and reporting, including: